As the Senior Performance Marketing Manager for Toolstation you will play a crucial role in driving the success of our performance marketing efforts. This position requires a combination of strategic oversight and practical execution, where you will be responsible for devising and implementing comprehensive paid and owned media plans, leading the delivery through education, development and empowerment of a brilliant team.
At Toolstation we prioritise providing an ideal work environment. This role offers a hybrid with mostly remote working. We meet once or twice per month as a Customer team and also maintain three UK hubs to facilitate more frequent hybrid collaboration.
What you’ll do:
Strategic thinker who can develop and execute omni-channel performance marketing to drive trade and build the Toolstation brand.
Lead, develop and coach a high performing performance marketing team. To promote a culture of innovation and encourage team members to explore and collaborate effectively. Ensure a clear vision and to be a support mechanism to help overcome challenges.
Work together with the Finance business partner to set financial targets and forecast budgets. Regularly review pacing to ensure tight control of spend whilst also managing invoicing and purchase order reconciliation per partner and platform.
Accountable for setting the Toolstation performance marketing approach and management of key performance channels including paid search, paid social, and affiliates supported by external agency partners.
Select best-in-class channel, insight, attribution, and measurement partners holding them to account by setting clear KPI’s. Work closely alongside them to develop activity and consistently enhance results.
Define customer and business requirements for paid advertising to ensure that Toolstation is operating the most cost effective and efficient model, whilst exceeding ROAS targets.
Influence and communicate with a wide range of stakeholders, including our senior leadership team to ensure alignment, share results and define actions to maximise performance.
Collaborate with Digital & Ecommerce Trading, Insight and Brand teams including Content, Merchandising, UX, Web and Category Managers. Lead cross functionally to ensure campaigns are optimised towards all trading activities and working harmoniously towards achieving trading targets.