This is a remote/hybrid role with occasional travel requirements to our Head Office in Bridgwater, Somerset.
The Toolstation Marketing Team are looking for an experienced PR Manager to join the team!
This is key role within the Marketing function. You will drive growth in reach, visibility and impact with our target customer audience through raising the volume and impact of brand messaging. You'll be responsible for planning, developing and implementing Toolstation’s PR strategy, you will strive to tell our story, journey and aspirations and build our reputation and brand awareness. You’ll be responsible for leveraging partner relationships with sponsors and charities to generate innovative and effective customer content that supports the wider team across channels. Taking responsibility for reputational and content management during times of crisis, you’ll do all you can to protect and build the brand. You’ll also lead the relationship with our chosen charity, working collaboratively to support the partnership and seeking opportunities for content that supports brand and corporate social responsibility messaging.
Day-to-day
Taking accountability for designing, delivering & developing the brand PR strategy.
Generating content for both external and internal audiences, seeking every opportunity to tell the story of our brand, growth & journey.
Reacting at pace within crisis or potentially harmful situations to provide appropriate and accurate responses, which protect the brand reputation.
Managing the PR and charity budget.
Advising management on key strategic communications to uphold a positive image and reputation.